Post by account_disabled on Feb 18, 2024 5:52:23 GMT
We’ve been A/B testing the same basic landing page design for every webinar we’ve held. Our registration pages now convert at 60-70%, that’s a 150% increase in conversions over the standard GoToWebinar page! Use the 5 elements of a high-converting landing page: Unique Selling Proposition – Your actionable webinar title Hero Shot – Your expert guest and bio Benefits – What will people learn from the webinar Social Proof – Testimonials about the guest or your previous webinars Call-to-Action – Your registration form and button PRO-TIP Asking people to participate in advance (by submitting questions, for example) is a great way to help build out .
For our Science of Landing Pages webinar (above) we asked registrants to Buy TG Database submit a landing page for a live critique, received 500 landing page submissions and saw our highest attendance rate yet. 5. Never Miss a Post-Conversion Opportunity Webinar Marketing - Post-Conversion Confirmation pages (aka “Thank-you” pages) are a seriously undervalued marketing opportunity. The people who reach your confirmation pages are super qualified and willing to engage with your content. After the conversion, when they’re still hot for you, offer more.
By including a form to subscribe to the Unbounce Blog on our webinar registration confirmation page we grew our subscriber list by 60% in just 2 webinars. KISSmetrics turned webinars into their #1 acquisition channel using a similar post-conversion tactic. Post-conversion strategy is a beautiful thing. Sing it, Oli. 6. Build (& Test) Your “Offering” Landing Page Webinar Marketing - Offering Landing Page Using the same 5 elements you used above for your “register for the webinar” landing page, build another landing page, but this time, rather than promoting a webinar, you’re promoting your business. New business is after all what we’re all looking for.
For our Science of Landing Pages webinar (above) we asked registrants to Buy TG Database submit a landing page for a live critique, received 500 landing page submissions and saw our highest attendance rate yet. 5. Never Miss a Post-Conversion Opportunity Webinar Marketing - Post-Conversion Confirmation pages (aka “Thank-you” pages) are a seriously undervalued marketing opportunity. The people who reach your confirmation pages are super qualified and willing to engage with your content. After the conversion, when they’re still hot for you, offer more.
By including a form to subscribe to the Unbounce Blog on our webinar registration confirmation page we grew our subscriber list by 60% in just 2 webinars. KISSmetrics turned webinars into their #1 acquisition channel using a similar post-conversion tactic. Post-conversion strategy is a beautiful thing. Sing it, Oli. 6. Build (& Test) Your “Offering” Landing Page Webinar Marketing - Offering Landing Page Using the same 5 elements you used above for your “register for the webinar” landing page, build another landing page, but this time, rather than promoting a webinar, you’re promoting your business. New business is after all what we’re all looking for.