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Post by account_disabled on Jan 9, 2024 3:42:28 GMT
New” social networks and live content More than new social media , it makes sense to talk about new potential offered by already existing platforms. 2021 was in fact the year of live streaming videos , which is why social networks like Twitch ( a live streaming platform that allows content creators to interact in real time with their audience) are increasingly popular. Not just for those who work in the world of video games (the sector for which they were created). Twitch's audience is predominantly male, with an Telegram Number Data average age of 16-34 years: if your brand intends to reach this segment, in 2022 consider including social media in your marketing strategy with playful broadcasts and friendly content. Another social network to explore in 2022 is Clubhouse . Its operation is "by invitation": when you receive an invitation you can access the rooms, where the most diverse topics are discussed. What differentiates social media from all others is immediacy : the conversation lasts only when the room is open, with participants exchanging audio messages. If one of your blog posts has performed particularly well, and addresses a topic of general interest, try opening a themed room to test audience engagement. Shopping on social media The importance of e-commerce is now consolidated but, among the digital web marketing trends in 2022 , one stands out above all: the use of social media as sales channels .
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